Instagram Marketing
Instagram is one of the best online advertising platforms after Facebook. Many companies have successfully utilised Instagram to help grow their brand, generate website traffic and create sales.
Get Instagram Marketing
The Best Instagram Advertising Service.
Campaign Planning
Like with the Facebook campaign service we spend time getting to know your brand, truly understanding your most urgent needs. From this gathered information we target the right audiences and figure out the best methods for maintaining a loyal fan base across Instagram.
Bulletproof Targeting
Facebook owns Instagram and as such both companies have a wealth of cross platform benefits that advertisers can utilise. Campaigns can be designed to target audiences from both social media groups, and therefore generate more results.
Powerful Data
Useful data such as emailing lists and tracking pixels can be used in conjunction with Instagram to find new audiences.
This data can locate people across Instagram who share similar profiles to your best customers. Focusing adverts across your most active customers will increase sales.
Instagram Marketing Strategy
Our social media-marketing professionals will work alongside your business to develop the best Instagram strategy for you. In targeting your business objectives, Horus Media can help you grow a loyal fan base and bring in influencers to help ensure your brand stays current.
Content Creation
Our professionals create amazing content to drive eyes to your brand, achieving the right levels of attention your company needs. Our content creators work closely with your business to design the most appropriate advertising construction.
Audiences
Instagram can tap into demographic based audiences. For example if your company is based out of Paris and sells men’s trainers, Horus Media will target Instagram campaigns at Parisian men who have a history of buying shoes online.
Audiences can also be remarketed! This essentially means that people across Instagram and Facebook who visit your page can be tracked; adverts can then be targeted at them. We can even target new followers who look symmetrical to those who visit your brand.
What We Do
Campaign Testing
Horus Media will test a few different campaigns in the hunt for the right audience and the most attention to your page. Testing is an important part of Instagram advertising, locating the most engaged and attentive followers can put you one step above your competitors.
Optimisation
This just means refining the performance of your Instagram adverts.
Horus Media’s team of marketers will test different audiences and ad placements to gather the best results possible. If we spot an audience responding above average to a certain type of ad we optimise it! Essentially we focus on what appeals best.
Scaling Campaigns
Another vitally important procedure in Instagram marketing is campaign scaling. Depending on how far you want your ads to reach and which countries you want to target, scaling data for the right audience is a must. You want to bring in high levels of followers but from the right demographics, a large fan base is no good if none of them plan on buying your products.
Stories Ads
1/3 of the most viewed Instagram stories are via businesses. Instagram has become one of the most popular business orientated advertising platforms on the web. Visual advertisements such as images and videos are great at gathering new followers.
Video Ads
Instagram released a report stating an 80% rise in the amount of time spent watching videos on their platform. Video adverts grab attention better than most other content avenues, Horus Media can help in editing these videos and organising them to grab the most attention.
Carousel Ads
Carousel adverts are one of the newest forms of ads available on social media today. Designed to allow easy thumb swiping viewership as has become second nature to most since the smart phone boom. It is perfect for Instagram advertising campaigns; you can layer images and videos in a carousel of advertisements.
Our Strong Points
Here at Horus Media we have a great team of Instagram Advertising enthusiasts!
We love Instagram ads and spending time developing campaigns every day. If you would like to have a chat about how we can take your business to the next level using Instagram Marketing then fill in the form above and you can speak to one of our professional Instagram ad managers.
- Data Analysis
- Business Consultation
- Facebook Marketing
- Instagram Marketing
Answers to Your Questions
What is Instagram?
Instagram lets users take photos, caption them, and then share them on the social media platforms. You can use filters and other aspects and generally capitalise on the platform to create a branding effort through images online.
How much do Facebook ads Cost?
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You’re always in control since you choose the budget and audience
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We optimize them to reach people more likely to take action.
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You can edit your budget or stop them at any time.
What is the Facebook Pixel?
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use pixel data to:
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Make sure your ads are being shown to the right people
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Build advertising audiences
Facebook Pixel Benefits?
There are several ways you can use data collected from the Facebook pixel tracking to refine your Facebook advertising strategy.
Reach the right people
Find new customers or people who have visited a specific page or take a desired action on your website. Plus, create Lookalike Audiences to reach more people who are similar to your best customers.
And much more…
What’s a Dynamic ad and its benefits?
Dynamic ads automatically promote your inventory to people who have expressed interest in your website, in your app or elsewhere on the internet. Dynamic ads look exactly like other single image ads, carousel ads or collection ads on Facebook, Instagram and Audience Network. However, instead of individually creating an ad for every item you promote, you create an ad template that automatically uses images and details from your catalogue for items you’d like to advertise.
Benefits
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Reach more shoppers: Show people items that are tailored to their interests, whether or not they’ve been to your website or app.
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Complete the sale: Retarget your website or mobile app shoppers to remind them of items they viewed but didn’t buy.
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Reach people anywhere: Show ads to people on mobile and desktop across Facebook, Instagram and the Audience Network.
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Scale your ad creative: Promote all of your items with unique
ad creative without having to configure each individual ad.
Where do people go when they click on my ads?
When someone clicks on your ad, they’ll land on the destination that you choose based on the objective you choose.
Your ad can send people to:
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Pages, apps or events you admin on Facebook
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Pages
admined by other people -
External websites
For example, you can send people to your website by choosing Clicks to Website or Website Conversions as your objective when creating your ad.
Why Horus Media?
Our Range of Services
Horus Media offers a wide range of services; our professionals have helped many businesses grow their online presence. Whether you are interested in creating new content, manage media feeds or create new campaigns, Horus Media can help you find the right budget to achieve your goals.
If your business needs to engage in highly optimised advertising to reach new audiences then give us a call! We’ve been working with online platforms like Facebook and Instagram for years and know how to best utilise their marketing campaigns to reach more people.
Let’s Get Started
Ready To Make a Real Change? Let’s Build this Thing Together!
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